STAR EXPERIENCE

AR Experiences with 2D and 3D avatars of stars, brand testimonials or personalities

Our applications showcase brand ambassadors and testimonials in a completely new way and let them appear virtually in the direct environment of the target group. Besides Apps we also provide the experiences directly via the internet browser or social media networks! Users can pose with the virtual avatars, take photos and share them on social media. All we need are photos, videos or 3D models of the brand ambassadors. Minimal effort, maximum effect!

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STAR EXPERIENCE

AR Experiences with 2D and 3D avatars of stars, brand testimonials or personalities

START NOW

Use Cases

Indeed: Virtual autograph card Eintracht Frankfurt

Fans want to be very close to their idols. An autograph card is the proof and a coveted trophy for a personal meeting with the star. This is granted to only a few fans and personal meetings have become rare since COVID-19. For Indeed as the main sponsor of Eintracht Frankfurt, we have developed a tool that brings the stars to their fans – as virtual avatars. There, they leave a message and pose for a photo with their fans. The result: an individual autograph card of the star for and with the fan. Safe, simple, inspiring!

CASE VIDEO DEMO

Bayer 04 Leverkusen AR Trikot Launch

Here we supported the launch of the new jersey with an AR campaign. The target group was activated via social media. In the experience, fans could then meet the players virtually, wearing the new jersey of course, and take a photo. Those who wanted to were guided through a chatbot-like dialog to a coupon and directly to the online store to order the jersey. On average, users spent almost two minutes on the experience.

CASE VIDEO DEMO

Indeed: Cheer with Charly

For Indeed we created several activating AR Experiences that were used as part of their main sponsorship with Eintracht Frankfurt. With the popular mascot “Charly”, fans have the opportunity to take their own personal photo with Charly in their environment – and only after they have successfully scanned the Indeed logo via Logo Tracker. After the first two days, more than 10,000 fans have already used the filter and generated inspiring user-generated content under #CharlyMoments.

CASE VIDEO DEMO

The German national soccer team in AR

A special highlight of UEFA EURO 2020 is the DFB Team Experience, which we developed together with Volkswagen. With this experience, fans can bring players of the national soccer team into their own living room – without an app and without visiting a stadium! Within the web experience, users can choose between three different motifs and pose and take photos with five players each. Fans haven’t been this close to the players in a long time!

CASE VIDEO DEMO

Experiencing EM mascot “Skillzy” in AR

As the main sponsor of the German national soccer team and official mobility partner of the UEFA EURO 2020 in Germany, Volkswagen has teamed up with us to develop an interactive web-based AR experience in which fans can pose with this year’s EURO mascot “Skillzy” – all without visiting the EURO fan zones and stadiums. In the Experience, users can place “Skillzy” as a 2D avatar in their environment and then decide between taking a selfie or a photo via the rear camera and capture a very personal moment. And fans can let off full creative steam: With three different motifs, “Skillzy” brings a lot of variety into the game!

CASE VIDEO DEMO

Emmi AR Experience with Wendy Holdener

In November 2020, the Swiss Emmi Group will launch a very special campaign: the current focus product “Emmi CAFFÈ LATTE” will feature a QR code leading to one of our AR experiences during the campaign period until March 2021. Customers in Switzerland will be able to scan the code and, following a chatbot-based dialog, take AR photos with world champion skier and Olympic champion Wendy Holdener. Finally, there’s a video greeting.

CASE VIDEO DEMO

Virtual speech FDP Secretary General

The FDP is the first party of the German Bundestag to dare a classic party conference in the Corona year. We support with two AR Experiences: on-site with an innovative photo station (similar to VW) and in the immediate aftermath of the party conference with a summary of the contents in an AR speech to the over 60,000 members via newsletter. Here, we recorded sensational click rates of over 30%.

CASE VIDEO

Germany‘s Next Topmodel in AR

In spring 2020, we added an AR Experience to the well-known TV format. Fans had the opportunity to take one of the top20 models from the current season home and were asked to post their photos via Instagram. The result: over 10 million organic impressions, a top engagement rate and more than 180,000 AR Experiences with an average duration time of around 40 seconds.

CASE VIDEO DEMO

“Germany’s Next Topmodel” AR Experience: #poseathomechallenge 2021

In 2021, all “Germany’s Next Topmodel” fans can once again look forward to an interactive AR experience around the GNTM Experience 2021: Fans get the chance to bring the top 10 contestants of the show into their own four walls and take an exclusive photo with their favorite. All participants of the #poseathomechallenge who share the photo on Instagram will win a virtual live meet & greet with their favorite contestant. FanMoments are guaranteed!

CASE VIDEO DEMO

Jogi Löw AR Experience for VW

For Volkswagen, we developed an AR application, thanks to which you can “meet” the German national soccer coach and take a joint souvenir photo with him. In addition to being used at various corporate events, the application was also made available to fans in 2019 in the fan zones at the international matches of the German national team.

CASE VIDEO DEMO

"The Masked Singer": Monsterchen Dance Challenge

Thanks to AR, the most famous mask of the ProSieben hit show, the “Monsterchen”, can be experienced in a personal environment. We brought the character to life as a 3D avatar and made it accessible to fans in an Instagram filter. The filter was activated editorially (without paid media), including by the protagonists (e.g., Ruth Moschner, Bülent C.). This filter also performs extraordinarily well. Around 10% of users created their own content with the AR filter (e.g., reels) and shared it on Instagram.

CASE VIDEO DEMO