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Non-Fungible-Token (NFT)

NFTs are currently the hype topic worldwide. With emerging mass adoption and going mainstream, non-fungible tokens will be an integral part of both our online and offline everyday lives in the future. NFTs are digital ownership certificates for unique objects on a blockchain. What’s special: They are unforgeable and can be traded without intermediaries within a community.

Non-Fungible-Token (NFT)

NFTs are currently the hype topic worldwide. With emerging mass adoption and going mainstream, non-fungible tokens will be an integral part of both our online and offline everyday lives in the future. NFTs are digital ownership certificates for unique objects on a blockchain. What’s special: They are unforgeable and can be traded without intermediaries within a community.

Digital Brand Communication

How can brands leverage the trending topic of NFTs?

Due to the worldwide interest and enormous press attention, brands can now seize the opportunity to pursue their marketing goals with NFTs. Not only can creating one or more NFTs increase brand awareness and boost brand engagement (intensifying brand interactions), but the proceeds from the auction can also be used for a good cause, with Brand Purpose likely to be at the forefront. Ownership of the digital certificate can also strengthen customer or target group and community loyalty to the brand.

Digital Brand Communication

How can brands leverage the trending topic of NFTs?

Due to the worldwide interest and enormous press attention, brands can now seize the opportunity to pursue their marketing goals with NFTs. Not only can creating one or more NFTs increase brand awareness and boost brand engagement (intensifying brand interactions), but the proceeds from the auction can also be used for a good cause, with Brand Purpose likely to be at the forefront. Ownership of the digital certificate can also strengthen customer or target group and community loyalty to the brand.

Creative marketing campaigns

NFTs offer the opportunity to create creative marketing campaigns around its activation, positioning yourself as an innovative brand in the market. Through limited editions, exclusive collector’s editions, and sweepstakes on social media and/or donations, an NFT drop can become a unique PR stunt. The possible number of marketing use cases is endless to create memorable experiences for customers.

Creative marketing campaigns

NFTs offer the opportunity to create creative marketing campaigns around its activation, positioning yourself as an innovative brand in the market. Through limited editions, exclusive collector’s editions, and sweepstakes on social media and/or donations, an NFT drop can become a unique PR stunt. The possible number of marketing use cases is endless to create memorable experiences for customers.

“At 361/DRX, our goal is always to use digital technologies to make new trends like NFTs and Web3 accessible at the optimal time. When technology, idea, fascination, timing and relevance come together, an extraordinary impact can be created in marketing.”

 

– Daniel Sack, CEO & Co-Founder, 361/DRX

“At 361/DRX, our goal is always to use digital technologies to make new trends like NFTs and Web3 accessible at the optimal time. When technology, idea, fascination, timing and relevance come together, an extraordinary impact can be created in marketing.”

 

– Daniel Sack, CEO & Co-Founder, 361/DRX

The Success Factors of NFTs

UNIQUENESS

SCARCITY

INNOVATION

RELEVANCE

TRUST

COMMUNITY

NFT Cases

NFT Categories

Collectibles

Avatars

Artwork

Utility

Virtual Worlds

Music

Sport

Domains

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