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Germany‘s Next Topmodel in AR

 

In spring 2020, we added an AR Experience to the well-known TV format. Fans had the opportunity to take one of the top20 models from the current season home and were asked to post their photos via Instagram. The result: over 10 million organic impressions, a top engagement rate and more than 180,000 AR Experiences with an average duration time of around 40 seconds.

THE PRODUCT DEMO VIDEO

The Masked Singer „Fauli Filter“

Next Level Fan Engagement: Together with SevenOne AdFactory and MRM, we created an interactive filter for the hit TV show “The Masked Singer” for Opel as the official partner of the show. The experience serves as a playful approach to make Fauli, the mask of last year’s winner, come alive. Through gesture control, Fauli can be animated to dance. In the campaign, fans are invited to create creative Instagram reels to enter a sweepstakes.

THE PRODUCT Demo VIDEO

The Masked Singer „Fauli Filter“

Next Level Fan Engagement: Together with SevenOne AdFactory and MRM, we created an interactive filter for the hit TV show “The Masked Singer” for Opel as the official partner of the show. The experience serves as a playful approach to make Fauli, the mask of last year’s winner, come alive. Through gesture control, Fauli can be animated to dance. In the campaign, fans are invited to create creative Instagram reels to enter a sweepstakes.

THE PRODUCT Demo VIDEO

Virtuelles Feuerwerk by Vodafone

For the turn of the year 2020/21, Vodafone staged the concept of “fireworks” in a surprisingly new, contemporary and digital way: A virtual AR fireworks filter on Instagram gave users the unique opportunity to create personalized New Year’s greetings and send them to friends and family in times of social distancing and fireworks bans. With this, we took advantage of the momentum that arose due to the pandemic and staged it in a sustainable and wide-reaching way. #HappyGigaNewYear

THE PRODUCT Demo VIDEO

Use Cases

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