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Sportmarketing Cases 2021

Innovative AR Experiences for maximum fan engagement

The German national soccer team in AR

 

A special highlight of UEFA EURO 2020 is the DFB Team Experience, which we developed together with Volkswagen.With this experience, fans can bring players of the national soccer team into their own living room – without an app and without visiting a stadium! Within the web experience, users can choose between three different motifs and pose and take photos with five players each. Fans haven’t been this close to the players in a long time!

THE PRODUCT TO THE EXPERIENCE VIDEO

The German national soccer team in AR

 

A special highlight of UEFA EURO 2020 is the DFB Team Experience, which we developed together with Volkswagen.With this experience, fans can bring players of the national soccer team into their own living room – without an app and without visiting a stadium! Within the web experience, users can choose between three different motifs and pose and take photos with five players each. Fans haven’t been this close to the players in a long time!

THE PRODUCT TO THE EXPERIENCE VIDEO

Virtual Trikot-Launch

 

There are at least three fan highlight moments in every soccer season: the first matchday, the final – and of course the release of the clubs’ new jerseys. A must for every die-hard fan! Together with 11Teamsports, the soccer and teamsports specialist and equipment partner of numerous Bundesliga clubs, we created something very special for the jersey releases of the 21/22 season: a virtual jersey launch that was used for the first time for the two partner clubs of the online retailer, SC Freiburg and SK Rapid Wien.

THE PRODUCT DEMO VIDEO

Virtual Trikot-Launch

 

There are at least three fan highlight moments in every soccer season: the first matchday, the final – and of course the release of the clubs’ new jerseys. A must for every die-hard fan! Together with 11Teamsports, the soccer and teamsports specialist and equipment partner of numerous Bundesliga clubs, we created something very special for the jersey releases of the 21/22 season: a virtual jersey launch that was used for the first time for the two partner clubs of the online retailer, SC Freiburg and SK Rapid Wien.

THE PRODUCT DEMO VIDEO

Viessmann AR-Biathlon Mini Game

 

Our customer Viessmann is one of the most committed sponsors in winter sports and supports top athletes in all winter sports. For the 2020/21 season, we are providing a Biathlon WebAR application in which “winter fans” can compete against each other at the virtual shooting range. The aim of the game is to hit a biathlon target accurately in the best time. In addition, a virtual wind provides further challenges. At the end, the user can enter a high score.

Demo VIDEO

Iconic EM Heroes Hairstyle Filter

 

To coincide with the European Championship, we’ve teamed up with Volkswagen to develop a unique Hairstyle Face filter that soccer fans can use to give themselves the most quirky and legendary hairstyles of former soccer stars. Who had the coolest mohawk, rasta or mullet style? Users put on their hairstyle via the selfie camera and can then share the photos with their friends on social media – this is how fan engagement works in 2021!

THE PRODUCT THE EXPERIENCE VIDEO

AR Beachvolleyball Filter

 

Together with Emmi Caffè Latte, the main sponsor of the Swiss beach volleyball top team Hüberli-Betschart, we have come up with something very special: In an Instagram filter, fans can compete against Tanja Hüberli and Nina Beschart and have to beat them in a game of beach volleyball. If the fans survive several rounds, they win the match and are rewarded with a winner’s medal and an opportunity to participate in a prize draw!

Demo VIDEO

AR Beachvolleyball Filter

 

Together with Emmi Caffè Latte, the main sponsor of the Swiss beach volleyball top team Hüberli-Betschart, we have come up with something very special: In an Instagram filter, fans can compete against Tanja Hüberli and Nina Beschart and have to beat them in a game of beach volleyball. If the fans survive several rounds, they win the match and are rewarded with a winner’s medal and an opportunity to participate in a prize draw!

Demo VIDEO

Bring the European Cup into your living room with AR!

 

Since most fans won’t be able to attend the UEFA Euro live this year, we made it our goal to bring the emotion and experience to the fans’ homes! Together with Volkswagen, we have developed a web-based AR Experience that allows fans to place this year’s European Cup as a 3D model in their environment. This conjures up a very personal EM moment where fans can admire the detailed trophy up close. Fans can also already take creative photos and use them as an oracle to reveal which nation will win the trophy this year. Afterwards, their impressions and photos can be shared directly on social media.

THE PRODUCT TO THE EXPERIENCE VIDEO

Bring the European Cup into your living room with AR!

 

Since most fans won’t be able to attend the UEFA Euro live this year, we made it our goal to bring the emotion and experience to the fans’ homes! Together with Volkswagen, we have developed a web-based AR Experience that allows fans to place this year’s European Cup as a 3D model in their environment. This conjures up a very personal EM moment where fans can admire the detailed trophy up close. Fans can also already take creative photos and use them as an oracle to reveal which nation will win the trophy this year. Afterwards, their impressions and photos can be shared directly on social media.

THE PRODUCT TO THE EXPERIENCE VIDEO

Use Cases

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