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INNOVATIVE AR EXPERIENCES READY TO USE

AR Ready offers a comprehensive product portfolio for the quick fast, easy and effective integration of Augmented Reality as a digital and interactive asset for your product & brand communication.

START NOW

INNOVATIVE AR EXPERIENCES READY TO USE

AR Ready offers a comprehensive product portfolio for the quick fast, easy and effective integration of Augmented Reality as a digital and interactive asset for your product & brand communication.

START NOW

AUGMENTED REALITY EXPERIENCES ARE THE ENGAGEMENT-BOOSTER FOR INNOVATIVE MARKETING CAMPAIGNS

45 %

higher attention than with classic media

70 %

better recall when content is delivered with AR

4 X

longer dwell time in the Experiences than in other Interactive Experiences

4/5

Brands appreciate AR for its high potential for innovative targeting

OUR AR PRODUCTS AT A GLANCE

UNIQUE PRODUCT PORTFOLIO READY TO USE

Let's go: Products are "ready to use

Standardized development processes

Minimum campaign lead time

Unique AR portfolio in the DACH market

High scaling potential

EM 2021 Sportmarketing Cases 

Innovative AR Experiences für maximales Fan Engagement

As it is only possible for fans to be present live at sporting events to a limited extent this year, we have developed various innovative sports marketing experiences for Volkswagen as part of the European Championship 2021, which bring the emotions of the tournament directly to the fans’ homes through augmented reality! Fans can not only take the trophy home, and get the most bizarre and legendary EM hairstyles through a face filter, but also pose for a photo with Skillzy, the mascot of the tournament, and the players of the German national team.

TO THE EXPERIENCES

Our licensed 3D Collectible collections

Fans can now digitally purchase the heroes of their childhood as limited edition “3D Collectibles” thanks to NFT technology and augmented reality

Together with the license holder Your Family Entertainment AG, we catapult the legendary foxes Fix & Foxi together with the cult figure Moorhuhn directly into the digital age and in this way draw a homage to German comic history and pop culture that is second to none.

TO THE COLLECTION

Our licensed 3D Collectible collections

Fans can now digitally purchase the heroes of their childhood as limited edition “3D Collectibles” thanks to NFT technology and augmented reality

Together with the license holder Your Family Entertainment AG, we catapult the legendary foxes Fix & Foxi together with the cult figure Moorhuhn directly into the digital age and in this way draw a homage to German comic history and pop culture that is second to none.

TO THE COLLECTION

APPLICATION IN THE WEB BROWSER

No native app needed:

With the help of the latest web technologies, we bring the experiences via the Internet browser to our customers without the need of any additional app download. The experiences can be accessed directly via a link or the scan of a QR-code and thus can be perfectly integrated into the marketing mix of your company.

No limits and free design of the experience:

While AR experiences that are played out via social media have to go through a review process defined by the respective platform, a web AR experience can be freely designed. After creation, the experience is immediately ready to use.

Comprehensive & DSGVO compliant Analytics:

Web AR Experiences offer the best opportunity to track campaign success through clearly defined KPIs. Data is collected in real time and user behavior is analyzed over the course of the experience. With our partner Matomo, we offer a DSGVO-compliant infrastructure with complete legal security through data processing on European servers.

APPLICATION IN SOCIAL MEDIA

Social media platforms as AR accelerators:

In addition to the web, augmented reality experiences can also be easily distributed via social media filters on platforms such as Snapchat, Instagram and Facebook. For the user, this results in a very simple journey, as they can access the filter directly via the camera mode and immediately share the experience with their friends via stories, messages, videos and feedposts. AR filters can thus be perfectly integrated into existing social media campaigns.

Potentially higher reach through native social media integration:

The route via a social media platform has the distinct advantage that you can build on the networking of users among themselves to spread the AR Experience. Since the networks integrate a direct link to the filter in every type of post, users can also become aware of the filter via posts in their network. Social media filters thus have a huge scaling potential for marketing campaigns, which increases the distribution beyond the use of paid and owned media.

Guidelines & Features:

Unlike development on the web, the process for creating a social media filter only ever goes through the platforms' creator tools and associated review processes. The possibilities of AR Experiences can therefore vary greatly between platforms. While on Instagram everything mainly revolves around face filters and the placement of 3D objects in the environment, the possibilities on Snapchat are almost unlimited.

APPLICATION IN AN APP

State-of-the-art for Mobile Augmented Reality

For some AR use cases, such as object tracking, it is essential to use a native smartphone app. Since downloading an app is always a hurdle for the user, the decision for an app should always be linked to a clear benefit for the user. App-based AR Experiences should therefore ideally have a wide variety of AR Experiences and go far beyond an entertaining marketing activation.

Boundless product possibilities and user experiences

While social media AR and web AR have some limitation due to the platform and performance of the web, apps can fully exploit the possibilities of AR Experiences. Data volumes and tracking limits hardly matter, and enable stunning real-time AR Experiences based on world, user and object tracking.

Simple SDK integration into existing apps

To make it as easy as possible for users to access the AR experience, we develop our apps in such a way that they can be easily integrated as an SDK into existing apps. Due to our modular design, the AR Experience is easily enabled as an additional feature without the need to promote another new app.

FOUR SIMPLE STEPS TO YOUR OWN AR EXPERIENCE

REQUEST

Need and goal definition of the experience

IDEATION

Elaboration of a suitable solution based on our products

QUOTE

Provision of a personalized offer

REALIZATION

Fast and transparent implementation

TECHNOLOGIES & PARTNERS

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